How to Send Trade Show Displays from India to the US

June 18, 2025
Chaitanya
Guide to Send Trade Show Displays from India to USA

Indian firms get a great chance to show off their goods, meet industry experts, and grow their global presence by taking part in trade exhibitions in the US.

To ship trade show displays from India to USA, such banners, booths, and promotional materials from India to the US, on the other hand, takes a lot of careful planning to make sure they arrive on time, follow the rules, and don't cost too much.

Atlantic International Express is a reliable logistics services supplier to ship export exhibition materials from India. We are the experts in trade show logistics for India to USA. We have put together this interesting and thorough guide to help you get through the procedure without any problems.


Step 1: Learn about customs and export rules

To avoid delays, fines, or having your courier trade show equipment taken away, you must follow customs rules in both India and the US.

India's export rules for international exhibition shipping are set by the Directorate General of Foreign Trade (DGFT) and the Indian Customs Service. Most of the time, trade show exhibits are called temporary exports or business samples.

You need an ATA Carnet or a re-import bond to avoid paying taxes when you bring back temporary exports (for use and return). You will require papers like a Commercial Invoice, a Packing List, a Shipping Bill, and an Importer Exporter Code (IEC).

There are specific rules for importing things to the USA. The U.S. Customs Service lets people bring things into the country temporarily for trade exhibits under the Temporary Importation Bond (TIB) or ATA Carnet. If the items are sent back out of the country within a year, they don't have to pay any customs. The Harmonized Tariff Schedule (HTS) guidelines say that permanent imports, like freebies, may have to pay duties. Make sure that displays don't have any items that are not allowed, such dangerous materials or gadgets that are only allowed in certain places.

You will also have to prepare the paperwork. Important documents are the Commercial Invoice, Packing List, Certificate of Origin, Airway Bill, and ATA Carnet (if needed). To make it easier for customs to clear your packages, clearly mark them as "Trade Show Materials - Temporary Import."

Pro Tip : Make sure your paperwork is correct and that you follow the rules by working with a logistics company that knows how to handle trade between India and the US.


Step 2: Pick packaging that is strong and works well.

Trade show displays come in all sizes and strengths, from light banners to massive modular booths. If you pack your things well, they will be safe while they are being shipped.

  • Roll these up into strong, waterproof tubes to keep them from getting creased or damaged.
  • It is a good idea to take apart modular booths and put the pieces in padded crates or custom cases. For fragile parts, use materials that absorb shock, such foam or bubble wrap.
  • To save space and weight, put freebies like pamphlets and USB drives in small, cardboard boxes.
  • Make sure products are clearly marked as "Fragile" or "This Side Up" and include instructions for how to handle them. To keep things professional, include your company's branding in a way that isn't too obvious.

Pro Tip : Get the right measurements and weight, since these will affect the cost of shipping. Compact packing can save a lot of money.


Step 3: Choose the Best Way to Ship

Your shipping method is typically based on how urgent the trade show deadlines are. These are the main ways to ship goods from India to the US:

  • Air Freight: Air freight is the quickest choice (5–7 days) and is perfect for trade fair displays that need to be there quickly. It's good for things that are light or worth a lot, like electronics or flags.
  • Sea Freight: This is a cheap way to send big or large booths. It takes 20 to 40 days, so it's good for shipments that aren't urgent. Use this for displays that were sent out a long time ago.
  • Courier Services: International couriers will bring smaller displays or promotional goods right to your door and let you track the package. Check out the prices from companies like Blue Dart and UPS.
  • Consolidated Shipping: For big trade exhibitions, combine several displays into one shipment to save money.

Step 4: Find the best way to ship things.

Shipping trade fair exhibits can be pricey, but careful planning can help keep expenses down:

  • ATA Carnet: Use an ATA Carnet, which is like a "passport for goods." It makes it easier to temporarily import and export items, which lowers customs and taxes in the US.
  • Consolidate Shipments: Put things together to lower the cost of delivering each item.
  • Negotiate Rates: Work with a logistics company to get discounts for shipping a lot or often.
  • Plan ahead: Shipping at the last minute costs more. Make travel plans 4 to 6 weeks in advance.
  • Check Duties: Permanent imports (such free gifts) may have to pay duties. The U.S. International Trade Commission's HTS database can help you figure out how much things will cost.

Step 5: Work with a logistics company that has a lot of experience

Having a dependable logistics partner may make or break your trade fair experience. Pick a provider that gives you:

  • Customs Expertise: Dealing with complicated paperwork such ATA Carnets and TIBs.
  • Complete solutions: They should offer end-to-end solutions, from picking up in India to delivering to the U.S. trade show.
  • Real-Time Tracking: You can see where your shipment is at all times, so you don't have to worry.
  • On-Site Support: Help with setting up or exporting again at the trade fair.

We are a logistics firm that specializes in shipping goods between India and the US. We make sure your displays get there on schedule and in pristine shape.


Step 6: Make sure you plan for timely delivery and return.

Timing is very important at trade exhibitions because they have rigid schedules.Air freight takes 5 to 7 days to get to its destination, while U.S. customs clearance takes 1 to 2 days.

  • Venue Coordination:
  • Buffer Period: Send the displays 7 to 10 days before the event to make up for delays like bad weather or customs checks.
  • Return Logistics: If you are importing anything temporarily, talk to your logistics provider about how to send it back. Make sure that the displays are packed safely for the trip back.

Last Thoughts

Sending trade fair displays from India to the US is a smart way to help your business develop around the world. You can have a smooth experience by knowing customs rules, choosing strong packaging and the best shipping method, and working with a reliable logistics company.

Atlantic International Express is a leading logistics partner adept at assisting Indian firms in standing out during U.S. trade exhibitions by providing smooth logistics solutions. Are you ready to establish a name for yourself in the USA? Call us immediately to send your trade fair displays with peace of mind!


FAQs

US trade shows provide Indian businesses opportunities to showcase products, network with industry leaders, and expand their global presence.

You’ll need a Commercial Invoice, Packing List, Certificate of Origin, Airway Bill, and possibly an ATA Carnet or Temporary Importation Bond (TIB) for temporary imports.

Use waterproof tubes for banners, padded crates for modular booths, and compact cardboard boxes for promotional items, with clear labels like “Fragile” or “This Side Up.”

Air freight (5-7 days) is ideal for urgent or lightweight displays, while sea freight (20-40 days) suits non-urgent, bulky shipments. Couriers work for smaller items.

Use ATA Carnet for duty-free temporary imports, consolidate shipments, negotiate rates, and plan 4-6 weeks in advance to avoid rush fees.